Online marketing is encircled by facts.Online marketing is encircled by specifics that every single aspiring online entrepreneur will need to understand. Whilst you have noticed multiple accomplishment stories regarding people who succeeded and gained thousands to millions of dollars by using Digital marketing, they are also bounded by these information existing round the market.Effective Marketers have spent more than a few years to perfect their marketing approaches.Initially, exactly like the common business investment, you are not able to make a lot of money immediately on Website advertising. Effective Online marketers have put in many years to perfect their advertising tactics. They have started from learning the ‘ins and outs’ of the business chance, used existing plans, developed their personal marketing approaches, and check their brand-new tactics to their marketing business. Though Website marketing provides a profitable business chance for everybody, it requires a while prior to you could generate millions of dollars because of Online marketing. You will begin from some hundreds and soon after many months or years, you will be capable to gain thousands of dollars on Digital marketing income.Your competitors will usually be your competitors.There are situations wherein they uses you for their benefit. Obviously, we do not need to damage friendships here, yet it is a truth that you will need to be cautious of. You can easily work together with other Web marketers, but you have to make sure that you are not working with hungry predators or those who will never work with your generosity for their benefit of generating even more money.Obtaining full potential customers is the most difficult element of your Website marketing profession.Keep in mind that the achievement of your Website marketing business depends on the easiest way you will catch the attention of likely clients originating from the bulk of traffic available the Net. Even if you have a practical site with beneficial facilities just like info catalogs and shopping cart services, on one occasion you did not draw in substantial website traffic toward your site, your Online marketing business will be of total catastrophe.Amongst the above mentioned details, the previous one is what you require think of most. As earlier mentioned, the achievement of your Digital marketing career depends upon just how you build your customers base. Many of these clientele base will act as your bloodline that could keep your marketing career surviving. With out them, the Website marketing industry will remain to be a dream for folk who wish to make more money.You need to study the whereabouts of Online marketing promotion and advertising.If you want to catch the attention of probable customers and convert them in to faithful product evangelizers, you will need to study the whereabouts of Digital marketing promotion and advertising. Promoting and advertising your Online marketing is vital to your web page and to your career too. Throughout these plans, you will probably be able to entice encouraged persons who are ready to buy what ever you are providing. Taking time to develop some hype regarding your internet site will keep them returning and produce an interesting impression to those persons who haven’t got a try of your products or services.Promotion and advertising will certainly help you secure the particular traffic.Promotion and advertising will assist you to acquire the targeted traffic that you desire in the early run of your Digital marketing career. Actually, the expense of promoting and advertising your internet site on the Net is not as costly as advertising your products and services throughout standard ways including billboards and classified ads of diverse newspapers. Even if you do not have that significant marketing budget, you can still publicize and advertise your site using different alternative and low-cost promotional solutions.Features of a great Website marketing promotion and advertising.Have a look on the following items and ensure that your promotion and advertising methods have these features:• It have to have a long-lasting influence.Do not only employ an advertising medium once and dispose of it. Discover methods on the best way you will be able to use it for different times. You might use a comparable strategy on each advertising tool and generate client understanding with the marketing instrument and also the product or service you are marketing. Think about some effective promotions and advertisement which include for Energizer batteries and others.• An successful Online marketing promotion and advertising have variants.Do not merely stay with a solo ad format. Switch the color, text, and the message of your advertisements but do not adjust its characteristic character. The modifications have to be carried out in the consideration of a lengthy lasting ad result. Do not hesitate to check out fresh choices. If you believe these innovative suggestions will help you enhance and advertise your Digital marketing business efficiently, then do it. The even more you expand your promotion and advertising attempts, you will be able to be successful in your Website marketing business career.

Bluetooth technology is a type of the wireless technology that eliminates the need for the number of inconvenient cables and devices that are used to connect the computers, mobile phones, digital cameras, handheld devices and new digital appliances. Bluetooth enables the users to connect to a wide variety of telecommunication and computing devices easily, without cables.It makes rapid ad hoc connections, automatic unconscious connections between two or more digital devices. Bluetooth provides the opportunity of using the mobile data in different applications. Bluetooth makes wireless communication between the two devices in a localized area of a room of office or home very easily. Bluetooth technology uses radio-based links and all the connections between the devices and invisible and instantaneous.By Bluetooth technology your laptop can send print request to a printer in your next room. Bluetooth is actually a standard for wireless communication between the devices in a relatively small area and it is therefore works fine in the personal area network (pan) using radio frequency.Any two devices that follow the Bluetooth standard can communicate with each other. A number of the Bluetooth devices like digital camera, mobile phone and handheld pc can form a network. You can send emails to your mobile phones from your laptop without any physical connect between your laptop and your mobile phones.Features of Bluetooth technologyo Bluetooth technology uses radio waves for communication in 2.4 GHzo It supports multi point communication not just point to point.o Bluetooth works in a small area of 10-15 meters.o Bluetooth offers speed of 1-2 mbps.o Bluetooth chipsets are less expensive though more expensive than IrDA.How Bluetooth technology worksBluetooth is a high speed wireless link technology that uses the radio waves. It is designed to connect the mobile phones, laptops, hand held devices and portable equipments with almost no work by the end users. Unlike infrared Bluetooth does not require line of sight between the connecting units. Bluetooth technology is a modified form of the current wireless LAN technology and it’s more acceptable for its relative small size and low cost.The current circuits are contained on a circuit board of 0.9 cm square and a much smaller single chip version is in development and soon it will be in use. The cost of the Bluetooth device is expected to fall rapidly. Bluetooth chip has to be equipped in many devices. In Bluetooth technology, small and inexpensive transceivers have been placed in the digital devices. The radio waves operate at 2.45 GHZ band on the Bluetooth devices. Bluetooth supports the data speed up to 721 Kbps and 3 voice channels. The Bluetooth chip can either be built into the devices or it can be uses as an adapter. In computer it can be used with the USB port. Each Bluetooth device has a 48 bit address from the IEEE 802 standards and the Bluetooth connections can be either point to point or multi point. Bluetooth range is 10 meter but it can be extended up to 100 meters by increasing the power.Bluetooth devices are protected from the external interference because they change their frequency up to 1600 times in a second. Bluetooth radio technology provides the bridge between the existing data network. Bluetooth guarantees security at the bit level and the authentication is controlled by the end user by using 128 bit key. An important face of the Bluetooth technology is that it instantly forms a network when two or more devices come closer in the range of each other.Bluetooth technology benefitsBluetooth technology is a convenient choice of communication in a wire free, short range environment. Bluetooth is a globally available standard for connecting the devices like mobile phones, digital cameras, laptops, mp3 players, cars, stereo headsets etc. Bluetooth enable devices do not need to install any drivers. The key benefits of the Bluetooth wireless technology are its built-in-security, low cost, easy of use, robustness, and ad hoc networking capabilities.The Bluetooth wireless technology is available globally. Many manufactures from the different companies are busy to implement the technology in their products. Bluetooth technology operates in the 2.4 GHZ, one of the unlicensed, industrial and scientific radio bands. Bluetooth technology is a free of charge service but your mobile phones set should support the GSM and CDMA technology.Today mobile phones have built in capabilities and Bluetooth functionalities in them. Bluetooth technology is available in the different range of the devices like mobile phones, automobiles, medical devices, industries and enterprises etc. Due to the key features of the Bluetooth technology like low power consumption, low cost and wireless features make it more popular. Bluetooth technology does not require any fixed infrastructure and it is very simple to install and setup.No wires are required to connect the Bluetooth devices. You can connect to other Bluetooth enabled devices anytime if they come in your range. Bluetooth wireless technology is widely supported and is secure wireless standard today. Bluetooth devices has built-in security features such as 128 bit encryption and pin code authentication when Bluetooth devices identify themselves they use the pin code when they first time connect.

You are looking for someone to entertain children for a very special event (e.g Weddings, Parties etc) and making the right choice is very important. Do not focus on price, the cheapest is not always the best. Find out what they offer then judge whether it is good value for money.* Look for ProfessionalismAny good entertainer will look and behave in a professional manner. They will want their business to look smart and professional as well. If little or no effort has gone into their advert or website, how much effort do you think they put into their shows? Search for the adverts or websites that look professional and indeed check to see whether the performer is a full-time pro. You should also beware of agencies; they have numerous entertainers on their books and you may not be booking the person shown on their website. Also costs are often higher as the agent adds commission to the entertainer’s fee.* Knowing What Services to BookHaving found an entertainer that looks the part you need to dig a bit deeper to find out what types of services they provide and any party formats they may have. If you are looking for a 2 hour party, will the entertainer entertain all the children for the whole period (food break excepted)? This is very important, if the entertainer advertises games and the children are “out” as the game progresses, the child that is out is now free to cause all sorts of trouble! This type of game is not recommended and neither is face painting. If the entertainer has come on their own they can only paint one child at a time, so what do all the rest of the children do? You need to find an entertainer that engages the children for the duration of the party, keeps them involved and most of all has lots of fun with them. Prizes are a great way to grab children’s attention and good entertainers will use these to good effect.* What To Look For in Your EntertainerHaving established what the entertainer can offer, ask how they are qualified. Questions to ask:Are you a member of any magic societies or organisations for professional entertainers?Do you have public liability insurance?Are you CRB (Criminal Record Bureau) police checked? The CRB check is becoming more a standard amongst entertainers, although many will argue it is out of date the day after it is issued, an enhanced check will show all criminal convictions the person may have. There is no reason why an entertainer should not have a CRB certificate they can show unless they have something to hide.* Discussing Your RequirementsA good entertainer will communicate in a professional, manner and always provide a written or email confirmation of the event, what is to be performed and the cost, this way all parties understand what will happen on the day. Try to imagine the way the party will go and is the entertainer providing a range of entertainment for the duration of the party? This is very important as the magician may perform a 1 hour magic show, which initially may sound fine, but 1 hour is a long time for the children to stay sat down however good the show! Children’s magicians are actually starting to understand this and some are starting to offer discos, games and even balloon modelling to compliment the magic, which gives a whole host of activities for the children at the party which keeps their interest high.Finally, how does enthusiastic does the entertainer sound? If they don’t seem excited about the show when you speak to them, this may reflect in the quality of their work. I hope you found this article helpful and will hopefully ensure you choose the right Children’s Entertainer and have a great day.

SOCIALLY RESPONSIBLE INVESTING: WHAT IS IT?Socially Responsible Investing (“SRI”) is investing, not only to maximize investor return, but to promote social good in the process.INTRODUCTIONAs a former financial advisor for a large broker dealer, I specialized in financial planning for non-profit organizations who wanted to invest in investment products that reflected their respective social values.To my surprise, my firm had very little information available on socially responsible investing and the only piece of literature available was a list of 25-30 mutual fund companies that had one or more products under the larger umbrella of “socially responsible investing” without any other information.It soon became clear to me that the amount of information available out there was limited. There seems to be a misconception (and it’s a persistent one) that you give up investment performance if you invest in SRI when, actually, the opposite is true. Typically, companies whose corporate policies support equality, environment and sound management practices, perform better financially as well.As soon as this truth is widely recognized, larger institutions will start allocating more time, money and energy towards enhancing SRI research and creating more SRI products.A BRIEF HISTORYSocially responsible investing got its start in the mid/late 1700′s during the slave trade when investors were encouraged not to participate in the practice and was later associated with religious institutions that recommended investors avoid “sinful” companies that produced guns, liquor or tobacco.In the 1960′s socially responsible investing evolved to take on greater social concerns of women’s equality, civil rights and labor equality, and in the 1970′s added environmental issues and global social concerns, such as apartheid in South Africa.Since the 1990′s SRI has increasingly encompassed the broader arena of positive investments in the environment, social justice and corporate governance (commonly referred to as”ESG”, although I’ll be using the SRI label because it is still the term most widely recognized as of this writing.)TRENDSAccording to a recent study published by the Social Investment Forum, SRI continues to grow at a healthy pace. In the beginning of 2010, SRI assets reached over $3 trillion, which was an increase of more than 380 percent from $639 billion in 1995, the date of the first report issued by Social Investment Forum’s covering these statistics.Since 2005, SRI assets have increased 34% while traditionally managed assets have increased only 3%. And from 2007 to the beginning of 2010 (during the recession), the increase in traditional, professionally managed assets was less than 1% compared to an increase of 13% in SRI assets. Today, about 1 in every 8 dollars is invested in some form of socially responsible investment.The Social Investment Forum attributes most of this growth to client demand and to a lesser extent legislation and regulation.INVESTMENT STRATEGIESThere are essentially three SRI investment strategies:Positive/Negative Screening:Positive screening involves actively seeking out companies that are doing good. It allows an investor to select companies whose corporate practices are aligned with their values. For example, if an investor is particularly concerned about the protecting the environment, they might choose to invest in a solar energy company.Many people think that investing in companies that are promoting social or environmental causes means you have to sacrifice performance but actually the opposite appears to be true. Marc J. Lane, the author of Profitable Socially Responsible Investing found that companies who scored the highest for social and environmental issues actually performed better financially. In fact, according to Lane, the stocks of those companies outperformed the Russell 3000 Index by more than 2.5% over the course of the eight year study he performed.Negative screening is just what the name suggests-weeding out companies whose corporate practices or products or services are not aligned with social good. For most SRI investors this traditionally included tobacco, gun, alcohol, gambling and defense contractors. But it’s also been expanded to include companies whose management has failed to promote employee equality, diversity or environmental or corporate responsibility.Sharholder ActivismShareholder activism involves trying to influence change in corporate practices or policies by talking directly to management or by filing shareholder resolutions that are then voted on by the shareholders of the company. When the idea of shareholder activism was first introduced, the number of resolutions filed by shareholders was less than 20 annually. From 2008 to 2010, the Social Investment Forum reports that over 200 institutions filed shareholder proposals and many of the proposals are being adopted.Community InvestingCommunity investing involves the direct investment of capital to underserved members of communities through local community banks/lenders (also called collectively, “Community Development Financial Institutions” or “CDFIs”). These lenders provide access to credit, equity and capital that these individuals or businesses would otherwise never have access to if they were to apply for loans through traditional commercial banks. Community investing can also be accomplished through venture capital funding.By investing directly in a community, an investor is more likely to have a greater impact on social good. While buying stocks of companies may or may not promote social good, money invested in a CDFI or venture capital fund is put to work directly and right away to promote underserved communities.SRI PRODUCTS: TRENDSMUTUAL FUNDS AND EXCHANGE-TRADED FUNDS (“ETFs”)There are now over 250 mutual funds that are specifically designed to align investments with certain social values. Some mutual fund companies are exclusively focused in SRI, such as Calvert, Domini, PAX World, Ariel, Sentinel, Winslow, among others, while more mainstream mutual fund companies like Vanguard, Neuberger Berman, Gabelli, Legg Mason, and Dreyfus, to name a few, have one or more investment products that address certain social concerns, but SRI is not their primary focus.While mutual funds provide a valid way to invest in a diverse group of companies that represent specific social values, they have certain limitations that you should consider before you invest.First, mutual funds, generally, tend to be expensive. Many mutual fund companies charge ongoing fees in addition to fees to purchase or sell shares.Second, mutual funds are a passive way to invest in SRI with no control over company selection. If you take a closer look at some of the holdings of the mutual fund companies that profess to invest in socially responsible companies, you may be surprised to find companies that are not really aligned with SRI values.And finally, many mutual funds just can’t beat a simple, static product that tracks an index, like exchange-traded funds (ETFs). One of the first SRI indexes, the FTSE KLD 400 that began in 1990, has continued to perform competitively -with returns of 9.51% from inception through December 31, 2009, compared with 8.66% for the S&P 500 over that same period. For a fraction of the cost of investing in a mutual fund, you can simply buy shares of an ETF that tracks the FTSE KLD 400 and do just as well if not better.There are now approximately 26 ETFs to choose from and even though they only account for about 1 percent of the total assets invested in SRI, their assets have grown 225% since 2007, the fastest of any registered investment product.STOCKS AND BONDSPerhaps a more direct way to invest in a socially responsible invest directly in the stocks or bonds of solid, financially-sound companies that appeal to your values.There is a misconception that when you invest in shares of individual companies you are increasing your risk because you are reducing the number of companies you are investing in, concentrating risk to a few investments. This is only true if you don’t do your research and invest in companies that are not financially, socially and ethically sound.To begin your search, several publications release annual lists of the top SRI companies. If you simply don’t have time or want to do the research, ETFs are a great option or you can subscribe to New Paradigm Wealth bi-monthly newsletter that offers investment ideas, trends and notable companies to watch.ALTERNATIVE INVESTMENTSAlternative investments include hedge funds, venture capital funds, private equity funds, property funds and other unregistered limited partnerships or limited liability companies that are typically available only to accredited and high net worth investors. In other words, these are the investments that usually have high minimum initial investment requirement of $50,000 or more that are only available to a wealthy few.These are not necessarily for everyone but unlike mutual funds, hedge funds employ managers that have the flexibility to buy and sell using investment techniques and strategies that are generally unavailable or even prohibited by mutual fund companies because of regulatory constraints.Greater flexibility generally translates to a better ability to adjust to differing market conditions and the potential for higher returns.This area of SRI has skyrocketed since 2008 with 610% increase in managed assets driven by an increasing interest in clean tech and renewable energy.COMMUNITY INVESTING: Community Development Financial Institutions (“CDFIs”)Community Development Financial Institutions are made up of: community development banks, community development credit unions, community development loan funds and community development venture capital funds. Each of these is a different type of lender that makes capital available to individuals or small businesses in underserved communities.Assets in community investing institutions have risen more than 60% since 2007.Today, many of these institutions are reaching out to their targeted clientele online. Kiva.org is one such organization that specializes in providing micro loans to entrepreneurs in developing parts of the world. The repayment rate is 98.99% and interest rates vary but are more competitive than a bank savings rate.GLOBAL TRENDSThere are several global trends extending into 2011 that will help drive investment in the SRI space such as the positive outlook for global economic cycle (coming out of a global recession), demographic shifts (booming population growth in Asia and aging population in U.S.), new technology, climate change, among other things, which all play a factor in determining where money flows.Specifically, green investing related to clean technology and renewable energy is one of the most dominant themes in 2011 driving the increased investments in SRI and in particular SRI alternative investments (ie hedge funds, private placements).To make smart choices about where to put your money, it’s a good idea to take a step back from the different investment vehicles available and take a look at the big picture. What changes are driving investments in the sectors, and specifically, companies that are most likely to perform well in the socially responsible space?WHERE TO FROM HERE?Through weekly posts and a bi-monthly newsletter, New Paradigm Wealth hopes to guide investors through SRI options that make sense right now. On our website, I’ve listed several resources that will provide guidance in making wise investment choices as a socially responsible investor.Now is the time to align your values with investment choices that are consistent with what you believe in, what you care about, what matters most to you.Hope to see you on the journey!

There are a wide array of online health care degree programs available to the student these days. Health care facility or nursing home administration, various nursing degrees, as well as physician assistance, Nurse practitioner, even nurses aid, pharmacy technician, or health educator degrees are available.For those who wish to pursue an education in health care of any variety you can typically find an online health care degree program that will suit your requirements for distance learning. Colleges with very prestigious names these days are offering online learning experiences in a wide variety of health disciplines to the student.Advantages of Studying from HomeIn many cases, and particularly when you are already in the workforce, traditional classrooms are harder to attend. When there are additional obligations such as home and family, very often the adult student has no alternative for career advancement or added education since finding time for the classes isn’t always easy to accomplish.Getting an online health care degree of any kind can advance your career.The RN to BSN online health care degree for example offers advanced education and training to the technical RN in order to better prepare her for a position in public health nursing, in corporate nursing, or even as an assistant or director of Nursing in a health care facility. The addition of education and a more advanced degree opens new doors that would not have been possible for the RN just a few years ago due to time constraints.Conformity of StandardsThe level of education is typically no different than that which would be given in a classroom situation. Your materials and the areas in which you are tested are similar and the laws of your state determine the content and skills that you must master. The disciplines that each student must learn are determined by your universities accrediting body as well as the prerequisites of the state in which you will practice.While some students have concerns about the kinds of materials they will study and the methods which are used to present the lectures and other materials, there are some wide choices out there in the online university world. Choose the kind of lecture and other materials that you are most comfortable with and from which you take away the greatest amount of knowledge.Online studies differ widely, depending on where you attend your online health care degree programs Some will offer lectures in downloadable media format, while others will give text only lectures. Select your degree program from those which offer you the best program for your purposes. Make sure that your online health care degree comes from an accredited university and that you are eligible to take your appropriate state board exams.

Private health care is important since it gives you the assurance that you will get the attention and treatment that you need in case of an emergency or medical situation. It is what most people prefer since it is convenient and efficient. The health care comes in different plans thereby making it possible for all kinds of people to afford and be assured of the best services.When faced with the need to select the best private health care, there are things you will need to look at just so you are in a position to make a decision that will be most beneficial to you. It can be dangerous to just jump into the very first private health care you come across and it is advisable that you take your time before settling for the one you feel is most suitable. You can even take the time to get professional advice from independent executives to help in making the selection process easy.The body care plans available: there are so many options out there waiting for you. What you will need to do so that you make a good decision is considering what they are all about thereby managing you to make the right decision. The plan choosing can be based on the services that will be made available to you. You can also consider whether the plan covers individuals only or whether your family also qualifies for the body care cover.The health requirements: different people have different kinds of health requirements. If you are already suffering from certain medical conditions, you should seek private health care that will take care of your requirements in the best way possible. You can even choose to go for companies dealing with your kinds of problems. It is however also important to consider situations which could arise to ensure that in future when you need the private care, you will get it.The health care budget: since private health care plans are many, you should take time to consider the one that you can afford and still get what you deserve at all times. It is important that you set a budget for all things you need since it will guide you into the right plan that will not leave your finances pressed. There are so many options available as far as the private health care is concerned and it is highly unlikely that you will miss to find the most suitable.

#EANF#

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

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Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

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STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.